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Meet benefits provider Elastics By Us

Molly Kohn is an upcoming grad of Dal's Bachelor of Commerce program (fall 2024) and an entrepreneur. She's 'tying one on' with her small business – a soft and durable hair elastics company based in Toronto. And now she’s expanding her elastics business by offering discounts through the Dal Alumni Benefits Program as an alumni-owned business.

Posted: September 16, 2024

Kohn is standing in the street dressed business casual and smiling with her hand on her hip.

Molly Kohn (BComm'24) is a dynamic business owner and graduate of the Faculty of Management.

Kohn’s business idea came to her at the age of only 12 while she was competing in gymnastics. Her business, Elastics by Us, has only continued to grow, now offering its products online and in over 100 storefronts in Toronto. Kohn attributes part of its success to the lessons she learned while studying at Dal. 

Where did the idea for Elastics By Us come from?

The idea for this business sparked during my time as a gymnast. With super thick hair, I struggled to find anything that could keep it in place during intense training sessions. Then, I discovered some incredible hair elastics while in the States, and I knew they were the solution I’d been searching for. I became determined to make these elastics available to everyone, knowing they would be a game-changer for all hair types.

A woman wearing a hair elastic around her ponytail looks out over a pool in the evening.

How did Dal prepare you to become a business owner?

Dalhousie's entrepreneurship program within the Faculty of Management was instrumental in shaping my journey as a business owner. The program was incredibly hands-on, focusing on projects, presentations, and in-depth research on real-life companies. We often had the chance to start our own companies within the classroom, which gave me a taste of the challenges and rewards of entrepreneurship. The co-op component of the program was equally valuable, as it allowed me to work with companies with a strong entrepreneurial spirit, giving me practical experience and insights crucial to running my own business.

Kohn is standing in front of a Dalhousie backdrop holding an award and smiling.

What is your favorite part of owning/operating Elastics By Us?

My favourite part of owning and operating Elastics By Us is the creative process of developing new colours. It’s incredibly rewarding to experiment with different shades and combinations, knowing that each new colour can bring a unique touch to someone’s style. Beyond that, I love the opportunity to share these creations with others. Seeing how our products resonate with people, whether it’s solving a practical need or simply adding a pop of colour to their day, is what makes this journey so fulfilling.

What is a typical day at work like?

A typical day varies depending on what's on the agenda. Some days are media-focused, where I spend time taking pictures and videos of people wearing our elastics, capturing the essence of the brand. Other days, I’m out and about, visiting different stores and pitching our products, sharing the vision and benefits of Elastics By Us. Then there are days dedicated to crafting social media posts, ensuring that our online presence is engaging and reflects our brand's personality. Each day is different, but they all contribute to the growth and success of the business.

Several colourful hair elastics adorn a wrist going up the arm.

What is your favourite memory of Dal?

When I had the opportunity to talk with different business owners in class about the businesses we started. It was an incredible experience to get direct feedback and insights from people who had walked the same path I was on. Being able to discuss my own personal business with these seasoned entrepreneurs is something that will stick with me for a long time, especially since most students don’t get such a unique opportunity.

What advice would you give to recent grads embarking on their career journey?

Don’t give up. If you have a passion for something, go for it wholeheartedly. Even if it doesn't work out as planned, that's okay. The important thing is to learn from the experience and use that knowledge to improve and succeed the next time around. Every setback is a stepping stone to growth and eventual success.

What are your hobbies/interests outside of work?

Outside of work, my hobbies and interests include gymnastics and golf. These activities help me stay active and allow me to unwind and enjoy some downtime.

You can follow Elastics By Us online at:

Facebook: @elasticsbyustoronto
Instagram: @elasticsbyustoronto

Molly is offering all Dalhousie Alumni Benefits members 15% off in-store or online purchases. Visit our benefits page for more details and alumni-owned businesses. 

Find details on alumni discounts