Today@Dal

One way Dal can stay competitive among other institutions in our industry is to use data and insights. By better understanding target audience(s) and identifying trends, you eliminate guesswork and subjective opinions on how best to market to our target audiences.

Making marketing choices based in facts and insights leads to better outcomes and more successful marketing campaigns—and we’ve made it easier to source these insights with the Dalhousie Marketing Intelligence & Insights Hub. The hub is a collaborative space to learn and share knowledge with our campus community as we work toward achieving our collective goals.

Explore Dal’s Insights Hub

Hub content categories

• Higher Education Insights & Trends
• Brand Insights
• Dal Reputation & Brand Health
• Atlantic Region Trending Data
• Marketing
• Social Media
• Competitive Analysis
• Domestic Recruitment
• International Recruitment
• Faculty-Specific Recruitment

Report highlight

Atlantic Quarterly—In-depth Atlantic Region Trending Data
The Atlantic Quarterly Q3 Report from Narrative Research is a summary of trends and public opinion on key economic, political, and social issues affecting Atlantic Canadians. These quarterly reports give insight into what is currently top-of-mind for Atlantic Canadians, and can offer insights to help fine-tune MarCom strategies, when necessary. The full report and executive summary can be found in the Atlantic Region Trending Data section of the Insights Hub.
 

Do you have questions? Are there reports or insights that you’d like added to the Hub? Reach out to us: marketing.hub@dal.ca