Today@Dal

December 02, 2015
10:00 - 12:00
Location LSC C238

This session is offered in collaboration with the Web Team and Communications & Marketing.

How do most users read on the web? The answer may surprise you: they don't.

Learn the basics of web writing by understanding how most of us read online compared to how we read in print. In this two-hour seminar, Matt Semansky (Communications & Marketing / Web Team) will share insights from their work on the Dal website and training they received with international usability experts Nielsen Norman Group.

This session will enable you to:
- Recognize how web users think and behave
- Understand the significance of reading and scanning patterns
- Consider the physical limitations of onscreen reading
- Apply best practices for web writing
- Avoid common web writing mistakes, such as the "wall of text"|- Create better and more engaging web content

A portion of the session will also be devoted to learning how to effectively communicate the Dal brand on the web. This section will cover:
- Dalhousie’s brand attributes, personality and promise
- Key words that reflect Dal’s brand
- Identifying brand-conscious content opportunities
- Examples of Dal’s brand on the web

Space is limited in each session, so we ask that you register in advance.

Basics of Web Writing: https://events-eod.dal.ca/workshop.php?id=1212