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Media Highlight: Nova Scotia's daring experiment ‑ let voting begin on day 1 of the election

Posted by Communications and Marketing on October 2, 2013 in Media Highlights

From the September 25 Globe and Mail:

Continuous polling is a curious thing in the sense that it invites voters to cast ballots before all of the evidence is in. Why would a voter vote before the campaign is over, while party leaders and candidates are still explaining themselves and their plans for the province? Might a mid-campaign vote be an attractive option only for a party loyalist whose vote is unlikely to change no matter what happens in the campaign? The study mentioned above found that those who vote early in advance polls tend to be engaged with politics and political parties. If it turns out to be the case that engaged voters are the ones to take advantage of continuous polling in Nova Scotia, it might be that continuous polling does not increase turnout overall, but simply spreads it out over a longer period. These folks would have voted anyway.

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