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Media Highlight: Dal team to unveil banking app for teens

Posted by Communications and Marketing on August 15, 2013 in Media Highlights

Published Monday by The Chronicle Herald:

After a long and hectic summer, a group of entrepreneurs from Dalhousie University will unveil their financial app Purchext to angel investors in Toronto Tuesday as the final segment of the gruelling Next 36 course.

Purchext is a company formed at Dalhousie last spring and its founders — Cam McDonald, Zachary Levy, and Daniel Bartek — took the project to the Next 36 program, a three-month academic/mentoring program for undergraduate entrepreneurs. The graduation from the program includes pitches to angel investors.

Having worked and reworked their proposal and technology over the summer, they have settled on a product that helps parents contribute to and monitor their teenager’s money. The team has also landed a major Canadian bank as its first customer, and they hope to launch a pilot project in October or November.

“We’ve built a mobile banking app for teenagers,” said McDonald in an interview Sunday. “It’s a platform where teens can ask for money from their parents, receive money from their parents and manage the money they have.”

As well as the pilot project with the bank, Purchext is searching for about 50 parents to participate in a beta test of the project in the next few months and provide feedback on how it works.

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