News

Three professors from Dalhousie’s marketing area group presented papers at the Association for Consumer Research Annual Conference in Vancouver, BC, held October 4-7. The accepted papers include:

“Exploration vs. Exploitation Mindsets in Consumer Research,” by Valerie Trifts, Associate Professor.

“The Perception of Two Types of Corporate Social Responsibility on the Consumer-Brand Relationship,” by Lei Huang, Assistant Professor.

“The Effect of Message Credibility, Need for Cognitive Closure, and Information Sufficiency on Thought-Induced Attitude Change,” by Hélène Deval, Assistant Professor.

As the lead author, Dr. Deval also had her paper “How Naive Theories Drive Opposing Inferences from the Same Information” accepted for publication in the April 2013 issue of Journal of Consumer Research.