Faculty of Management

Valerie Trifts

Professor; Acting Chair, Department of Marketing

valerietrifts

Related Information

Faculty of Management

Email: Valerie.Trifts@dal.ca
Phone: 902-494-5109
Fax: 902-494-1107
Mailing Address: 
Kenneth C. Rowe Management Building, Room 5114
6100 University Ave, PO Box 15000
Halifax, Nova Scotia, Canada B3H 4R2

 
Research Topics:
  • Economics of information
  • E-commerce
  • Consumer decision-making
  • Mindset
  • Product choice
  • Information search
  • Advertising
  • Consumer behaviour
  • Promotion

 

Education

  • BBA (UPEI)
  • MBA (Saint Mary's)
  • PhD (Alberta)

Research Interests

Professor Trifts’ research interests relate to consumer information search and decision-making. Her work explores various psychological and situational variables that impact the amount of information search undertaken by consumers, and how this subsequently influences their preferences for brands.

Selected Awards and Honours

  • 2017  Mills Faculty Award in Marketing
  • 2016-2018    Social Sciences and Humanities Research Council of Canada, Insight Development  Grant ($64,509 – Sole Investigator)
  • 2015-2017  Dalhousie University's Research and Development Fund Grant ($3,500 - Principal Investigator)
  • 2009-2012  Social Sciences and Humanities Research Council of Canada, Standard Research Grant 410-2009-0304 ($94,506 – Principal Investigator)
  • 2007-2010  Social Sciences and Humanities Research Council of Canada, Standard Research Grant 410-2007-2290 ($136,428 – Co-applicant)

Selected Publications

  • Consumer self-construal and trust as determinants of the reactance to a recommender advice  Aljukhadar, M., Trifts, V. & Senecal, S. Psychology & Marketing 34(7), 708-719 (2017)
  • Price versus nice? How unfavorable price comparisons help retain customers  Trifts, V., Huang, L. & Häubl, G.  Journal of Marketing Theory and Practice 21(2), 163-178 (2013)
  • Preferences for alternative short sea shipping opportunities: Valuation of travel time, reliability and frequency  Puckett, S. M., Hensher, D. A., Brooks, M. R. & Trifts, V.  Transportation Research 47(2), 182-189 (2011)
  • Information availability and consumer preference: Can online retailers benefit from providing access to competitor price information?  Trifts, V. & Häubl, G.  Journal of Consumer Psychology 13 (1&2), 149-159 (2003)
  • Consumer decision making in online shopping environments: The effects of interactive decision aids (lead article) Häubl, G. & Trifts, V.  Marketing Science 19 (1), 4-21 (2000)

Current Teaching

  • COMM/MGMT 2401 - Introduction to Marketing
  • COMM/MGMT 3710 - Business in Emerging Markets