Thomas K. B. Koo
Assistant Professor
Email: tom.kb.koo@dal.ca
Mailing Address:
Kenneth C. Rowe Management Building, Room 5087
6100 University Ave, PO Box 15000
Halifax, Nova Scotia, Canada B3H 4R2
Research Topics:- Consumer behaviour
- Customer experience
- Language
- Digital communication
- Technology
- Artificial intelligence
- Well-being
Education
- BSc (University of Toronto)
- MSc (Queen’s University)
- PhD (University of Alberta)
Research interests
Dr. Koo’s research interests lie at the intersection of technology in marketing and customer experience. His research explores the implications of language used in digital/online communication, as well as the impact of technology, including generative artificial intelligence, on consumers and their well-being.
Selected awards and honours
2024 Pedagogical Innovation Project Grant, Université Laval
2023–2025 SSHRC Insight Development Grant
2022–2024 SSHRC Explore Grant
2022 Distinction Socrate (teaching excellence award), Université Laval