Justin McManus
Assistant Professor
Related Information
Email: mcmanus@dal.ca
Phone: 902-494-1676
Mailing Address:
- Self-related attitudes, beliefs, and motivations
- Organizational trustworthiness and brand trust
- Consumption signals (e.g., status, competence, morality)
- Antecedents of new product evaluation
Education
- PDF (Marketing; Management & Organizations, Duke University)
- PhD (Marketing & Psychology, Dalhousie University)
- MSc (Marketing & Consumer Studies, University of Guelph)
- BA (Psychology, Carleton University)
Research Interests
My research investigates how consumers’ motivations, attitudes, and beliefs influence how they evaluate products, how they perceive brands, and how they perceive other consumers. My work has implications for researchers, managers, consumers, and policymakers across several contexts including branding, consumer preference, consumer well-being, and impression management.
Selected Publications
- Consumers' love for technological gadgets is linked to personal growth. McManus, J.F., Carvalho, S.W. Personality and Individual Differences, ahead-of-print (2022)
- The role of brand personality in the formation of consumer affect and self-brand connection. McManus, J.F., Carvalho, S.W., Trifts, V. Journal of Product and Brand Management, 31(4), 551-569 (2021)
- The relationship between fixed mindsets, brand-self engagement, and brand favorability. McManus, J.F., Trifts, V., Carvalho, S.W. Personality and Individual Differences, 166, 1-6 (2020)
- How inferred contagion biases dispositional judgments of others. Hingston, S.T., McManus, J.F., Noseworthy, T.J. Journal of Consumer Psychology, 27(2), 195-206 (2017)
Selected Awards & Honours
- 2022-2025 SSHRC Insight Grant, $96,172.
- 2018 AMA Sheth Foundation Doctoral Consortium Fellow
- 2016-2019 SSHRC Joseph-Armand Bombardier Canada Graduate Scholarship—Doctoral, $105,000.
- 2015-2017 Ontario Graduate Scholarship, $15,000 (2016-2017, Award Declined)
- 2012-2014 Capacity Development Grant, Ontario Problem Gambling Research Centre (2012-2014), $35,000
Current Teaching
- COMM 2401 / MGMT 2401 Introduction to Marketing