Marketing

In addition to core courses, students must complete the following four courses: 

• COMM 3401.03 - Consumer Behaviour
• COMM 3402.03 - Marketing Communications
• COMM 3404.03 - Marketing Research
• COMM 4401.03 - Marketing Strategy 

Plus four of:

• COMM 3405.03 - Global Marketing
• COMM 3409.03 - Sales Management 
• COMM 3410 03 - Services Marketing
• COMM 3413.03 - Brand Management
• COMM 3414.03 - Digital Marketing

Career options for Marketing majors

Today's careers offer Marketing majors an opportunity to work in a wide variety of exciting industries including: entertainment, fashion, advertising/public relations, market research firms, pharmaceutical companies, publishers, real estate development companies, healthcare, travel, retail and many others. Entry-level, marketing positions can lead to marketing management positions, such as:

• advertising manager
• brand manager
  
• marketing research manager
• public relations specialist
• purchasing agent
• sales manager
• sales promotion director