Organic Markets and Marketing of Organic Products
- Resources
- Soils and Fertility
- Horticulture
- Field Crops
- Crop Rotation
- Pest Management
- Season Extension
- Seed Production and Plant Breeding
- Livestock
- Ecology and Environment
- Nutrition, Safety and Health of Organic Foods
- Post-harvest Handling, Storage and Processing
- Social Science
- Marketing and Economics
- Transition to Organic
- Canadian Organic Research Priorities
Practical Resources
Canada's organic market
- The BC Organic Market: Growth, Trends & Opportunities, 2013 [PDF - 2.4 MB]
- Canada Organic Trade Association. 2013
- Canada's Organic Market: National Highlights, 2013 [PDF - 1.0 MB]
- Canada Organic Trade Association. 2013
- The Canadian Organic Sector, Trade Data and Retail Sales [PDF - 306 kB]
- Agriculture and Agri-Food Canada. 2010
- Crops Market Information - Canadian Industry
- Agriculture and Agri-Food Canada. Updated regularly
- Historical and Current Organic Price Trends Recorded Webinar
- Western Canadian Organic Webinar Series. 2014
- Maritime Organic Field Crops Market Survey [PDF - 1.7 MB]
- Atlantic Canadian Organic Regional Network. 2011
- Market Trends: Organics
- Agriculture and Agri-Food Canada. 2010
- Niche market or an expanding industry? Organic fruit and vegetable production in Canada [PDF - 155 kB]
- Statistics Canada. 2005
- Organic Grain Prices
- Manitoba Organic Alliance and Organic Alberta. Updated monthly
The international organic market
- 2016 Sales of U.S. Certified Organic Agricultural Production Up 23 Percent from Previous Year
- USDA. 2017
- American appetite for organic products breaks through $35 billion mark
- Organic Trade Association. 2014
- Organic Trade Association. 2014
- Consumer-driven U.S. organic market surpasses $31 billion in 2011
- Organic Trade Association. 2012
- The European market for organic food
- Organic Eprints. 2015
- Growth Patterns in the U.S. Organic Industry
- USDA Economic Research Service. 2013
- Growth Trends in European Organic Food and Agriculture
- Organic Eprints. 2014
- Organic Eprints. 2014
- Organic Feed Market Assessment: USA & EU [PDF - 1.4 MB]
- Saskatchewan Ministry of Agriculture. 2001
- The Organic Market in Europe. Overview and Market Access Information for Producers and International Trading Companies
- FiBL and SIPPO. 2011
- Organic Market Report
- Soil Association. Updated annually
- Soil Association. Updated annually
- Organic Price Report
- Rodale Institute. Updated regularly
- Rodale Institute. Updated regularly
- Organic Price Reports
- Maine Organic Farmers and Gardeners Association. Updated regularly
- Sales from U.S. Organic Farms Up 72 Percent, USDA Reports
- US Department of Agriculture. 2015
- USDA National Retail Report – Local and Organic
- United States Department of Agriculture's Agricultural Marketing Service. Updated weekly
- The World of Organic Agriculture
- FiBL. Updated annually
Marketing organic products
- Breaking Down Market Barriers: Strategies to Improve Markets for Small and Mid-sized Organic Growers Recorded Webinar
- Canadian Farm Business Management Council. 2010
- Close to home: The terms local and organic have created new avenues in produce marketing, purchases
- Produce Grower. 2013
- Direct Marketing Channels & Strategy for Organic Products
- eOrganic. 2014
- Direct Marketing of Organic Food with Value-Added Products
- eOrganic. 2012
- Farm Direct Marketing for Rural Producers
- Alberta Agriculture and Rural Development. 2013
- Alberta Agriculture and Rural Development. 2013
- Farmer Consumer Partnerships - How to successfully communicate the values of organic food
- CORE Organic Project. 2010
- Guide to Marketing Channel Selection: How to Sell Through Wholesale & Direct Marketing Channels [PDF - 3.3 MB]
- Nova Scotia Department of Agriculture. 2012
- How to stimulate organic market development
- Ecology and Farming. 2012
- Ecology and Farming. 2012
- Introduction to Organic Markets and Certification
- Tri-State Organic IP Video Series. 2007
- The Local Organic Food Co-Ops Network
- Measuring and Communicating the Benefits of Organic Foods [PDF - 119 kB]
- Plant Management Network. 2006
- Measuring and Communicating the Environmental Benefits of Organic Food Production
- Plant Management Network. 2006
- Opportunities and Challenges for Organic from the Retailing Perspective [PDF - 86 kB]
- Plant Management Network. 2006
- Organic and Natural Webinar
- The Hartman Group. 2012
- Starting and Growing A Business: Industry Links for Organics
- Alberta Agriculture and Rural Development. 2007
- Transport, trading and retailing [PDF - 274 kB]
- Quality Low Input Food. 2009
- Whither Local Food: How context matters in the local food discussion
- Ontario Ministry of Agriculture, Food and Rural Affairs. 2014
Scientific Results
- An analysis of value in an organic food supply chain
- British Food Journal (2013) 115: 1454-1472
- Assessments of the quality of organic versus conventional products, by category and cognitive style
- Food Quality and Preference (2017) 62: 31-37
- Civic Markets: Alternative Value Chain Governance as Civic Engagement [PDF - 161 kB]
- Plant Management Network. 2006
- Plant Management Network. 2006
- Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries
- Journal of Food System Dynamics (2011) 2: 253-273
- Communicating imperceptible product attributes through traceability: A case study in an organic food supply chain
- Renewable Agriculture and Food Systems (2010) 25: 263-271
- Conceptualizing Sustainably Produced Food for Promotional Purposes: A Sustainable Marketing Approach
- Sustainability (2012) 4: 294-340
- Corporate cooptation of organic and fair trade standards
- Agriculture and Human Values (2010) 27: 387-399
- A cross-disciplinary approach to multicriteria assessment and communication of the effects of organic food systems
- Organic Eprints. 2011
- Determining marketing costs and returns in alternative marketing channels
- Renewable Agriculture and Food Systems (2010) 25: 24-34
- Does it make sense to buy locally produced organic products?
- Advances in the Economics of Environmental Resources (2002) 195-206
- Does it Matter Who Verifies Production-Derived Quality?
- Canadian Journal of Agricultural Economics (2011) 59: 87-107
- An empirical analysis of risk in conventional and organic arable farming in The Netherlands
- European Journal of Agronomy (2016) 79: 131-141
- Fresh fruit and vegetables and the added value of antioxidants: Attitudes of non-, light, and heavy organic food users
- British Food Journal (2011) 113: 1339-1352
- How are organic food prices affecting consumer behaviour? A review
- Food Quality and Preference (2015) 43: 10-20
- How do Farming Systems Cope with Marketing Channel Requirements in Organic Horticulture? The Case of Market-Gardening in Southeastern France
- Journal of Sustainable Agriculture (2010) 33: 552-565
- How the interplay between consumer motivations and values influences organic food identity and behavior
- Food Policy (2018) 74:39-52
- Impact of marketing channels on perceptions of quality of life and profitability for Wisconsin's organic vegetable farmers
- Renewable Agriculture and Food Systems (2015) 30: 428-438
- Improving Eco-labelling as an Environmental Policy Instrument: Knowledge, Trust and Organic Consumption
- Journal of Environmental Policy & Planning (2014) 16: 559-575
- Information asymmetries and consumption decisions in organic food product markets
- Canadian Journal of Agricultural Economics (2002) 50: 35-50
- International trade of organic food: Evidence of US imports
- Renewable Agriculture and Food Systems (2013) 28: 255-262
- The Irish organic food market: shortfalls, opportunities and the need for research
- Journal of the Science of Food and Agriculture (2011): 91: 2126-2131
- Lost in processing? Perceived healthfulness, taste and caloric content of whole and processed organic food
- Appetite (2017) 114: 175-186
- The natural and organic pork market: a sustainable niche for small-scale producers ? A review and analysis of the evidence
- American Journal of Alternative Agriculture (2003) 18: 18-26
- Organic food labels as a signal of sensory quality—insights from a cross-cultural consumer survey
- Organic Agriculture (2013) 3: 57-69
- Organic supply chain collaboration: a case study in eight EU countries
- Journal of Food Products Marketing (2011) 17: 141-162
- Promising ethical arguments for product differentiation in the organic food sector. A mixed methods research approach
- Appetite (2013) 62: 133-142
- Putting the organic label in context: Examining the interactions between the organic label, product type, and retail outlet
- Food Quality and Preference (2016) 49: 140-150
- The quality of organic market data: providing data that is both fit for use and convenient
- Organic Agriculture (2017) 7: 141-152
- Retail outlets: Nurturing organic food consumers
- Organic Agriculture (2012) 1: 247-259
- Scenarios of the organic food market in Europe
- Food Policy (2012) 37: 41-57
- Store Format Choice in Organic Food Consumption
- American Journal of Agricultural Economics (2012) 94: 307-313
- Strategic market planning for value-added natural beef products: A cluster analysis of Colorado consumers
- Renewable Agriculture and Food Systems (2006) 21: 192-203 2006
- Sustainable school food procurement: What factors do affect the introduction and the increase of organic food?
- Food Policy (2018) 76: 109-119
- Use of Local Markets by Organic Producers
- American Journal of Agricultural Economics (2012) 94: 301-306
- The World Trade Organization and organic food trade: potential for restricting protectionism?
- Organic Agriculture (2012) 2: 55-66