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Practical Resources
- Canadian Consumer Retail Meat Study - April 2012 [PDF - 4.6 MB]
- Alberta Livestock and Marketing Agency Ltd. 2012
- Alberta Livestock and Marketing Agency Ltd. 2012
- Consumer expectations and attitudes [PDF - 277 kB]
- Quality Low Input Food. 2009
- Eight in ten U.S. parents report they purchase organic products
- Organic Trade Association. 2013
- Organic Trade Association. 2013
- Organic Trend: The Clean Food Manifesto
- The Hartman Group. 2010
- Profile of organic users [PDF - 787 kB]
- The Hartman Group. 2015
- Socially Conscious Consumer Trends: Animal Welfare [PDF - 812 kB]
- Agriculture and Agri-Food Canada. 2011
- Seventy–eight percent of U.S. families say they purchase organic foods
- Organic Trade Association. 2011
- Today’s Millennial: Tomorrow’s Organic Parent
- Organic Trade Association. 2017
- When “organic” is on the menu…Are diners willing to pay more? [PDF - 406 kB]
- The Hartman Group. 2013
Scientific Results
Consumer demand for organic products
- Assessing the demand for value-based organic meats in Canada: a combined retail and household scanner-data approach
- International Journal of Consumer Studies (2008) 32: 457-469
- Country-of-origin preferences for organic food
- Organic Agriculture (2017) 7: 315-327
- Digging deeper: How do different types of organic consumers influence the increasing organic market share?
- British Food Journal (2013) 116: 16-29
- External validity of the food values scale
- Food Quality and Preference (2011) 22: 452-462
- Predicting organic food consumption: A meta-analytic structural equation model based on the theory of planned behavior
- Appetite (2017) 112: 235-248
- Scale of consumer loyalty for organic food
- British Food Journal (2016) 118: 697-713
- U.S. Demand for Organic and Conventional Fresh Fruits: The Roles of Income and Price
- Sustainability (2009) 1: 464-478
- Will an organic label always increase food consumption? It depends on food type and consumer differences in health locus of control
- Food Quality and Preference (2017) 63: 88-96
Organic consumer demographics
- Adolescents’ attitudes towards organic food: a survey of 15- to 16-year old school children
- International Journal of Consumer Studies (2007) 31: 349-356
- Associations of Organic Produce Consumption with Socioeconomic Status and the Local Food Environment: Multi-Ethnic Study of Atherosclerosis (MESA)
- PLoS ONE (2013) 8(7): e69778
- Characteristics associated with organic food consumption during pregnancy; data from a large cohort of pregnant women in Norway
- BMC Public Health (2010) 10: 775
- Customer value perception of organic food: cultural differences and cross-national segments
- British Food Journal (2016) 118: 396-411
- Determinants of citizen acceptance of environmental policy regulating consumption in public settings: Organic food in public institutions
- Journal of Cleaner Production (2017) 148: 407-414
- Formal Education Can Affect Students’ Perception of Organic Produce
- HortTechnology (2014) 24: 64-70
- Gender and food, a study of attitudes in the USA towards organic, local, U.S. grown, and GM-free foods
- Appetite (2010) 55: 540-550
- Health-improving lifestyles of organic and functional food consumers
- British Food Journal (2014) 116: 510-526
- How the interplay between consumer motivations and values influences organic food identity and behavior
- Food Policy (2018) 74:39-52
- Lifestyle segmentation of US food shoppers to examine organic and local food consumption
- Appetite (2011) 57: 28-37
- Organic consumption behavior: A social identification perspective
- Food Quality and Preference (2017) 62: 190-198
- Organic food consumers: what do we really know about them?
- British Food Journal (2012) 114: 1157-1183
- Organic food consumption during pregnancy is associated with different consumer profiles, food patterns and intake: the KOALA Birth Cohort Study
- Public Health Nutrition (2017) 20: 2134-2144
- Organic food consumption in families with juvenile children
- British Food Journal (2007) 113: 797-808
- Organic food in food policy and in public catering: lessons learned from Finland
- Organic Agriculture (2017) 7: 111-124
- The Organic Food Philosophy: A Qualitative Exploration of the Practices, Values, and Beliefs of Dutch Organic Consumers Within a Cultural–Historical Frame
- Journal of Agricultural and Environmental Ethics (2013) 26: 439-460
- Personal determinants of organic food consumption: a review
- British Food Journal (2009) 111: 1140-1167
- Profiles of Organic Food Consumers in a Large Sample of French Adults: Results from the Nutrinet-Santé Cohort Study
- PLoS ONE (2013) 8(10): e76998
- Profiling alternative food system supporters: The personal and social basis of local and organic food support
- Renewable Agriculture and Food Systems (2011) 26: 243-254
- Revisiting consumers’ valuation for local versus organic food using a non-hypothetical choice experiment: Does personality matter?
- Food Quality and Preference (2017) 62: 144-154
- Shoppers' perceived embeddedness and its impact on purchasing behavior at an organic farmers' market
- Appetite (2014) 83: 57-62
- Social identification, social representations, and consumer innovativeness in an organic food context: A cross-national comparison
- Food Quality and Preference (2010) 21: 347-352
- To buy or not to buy: The roles of self-identity, attitudes, perceived behavioral control and norms in organic consumerism
- Ecological Economics (2016) 128: 99-105
- What are the odds of being an organic or local food shopper? Multivariate analysis of US food shopper lifestyle segments
- Agriculture and Human Values (2012) 29: 467-480
Willingness to pay
- Animal Welfare and Eggs – Cheap Talk or Money on the Counter?
- Journal of Agricultural Economics (2011) 62: 565-584
- Assessing Consumers’ Willingness to Pay for Different Units of Organic Milk: Evidence from Multiunit Auctions
- Canadian Journal of Agricultural Economics (2012) 60: 469-494
- Cheese liking and consumer willingness to pay as affected by information about organic production
- Journal of Dairy Research (2010) 77: 280-286
- Consumer Preferences and Willingness to Pay for Locally Grown Organic Apples: Evidence from a Conjoint Study
- HortScience (2010) 45: 376-381
- Consumers' willingness to pay for conventional, organic and functional yogurt: evidence from experimental auctions
- International Journal of Consumer Studies (2016) 40: 368-378
- Consumers’ willingness to pay for organic chicken breast: Evidence from choice experiment
- Food Quality and Preference (2011) 22: 603-613
- Consumers' willingness to pay for organic food: factors that affect it and variation per organic product type
- British Food Journal (2005) 107: 320-343
- Does Organic Command a Premium When the Food is Already Local?
- American Journal of Agricultural Economics (2014) 96: 1102-1116
- Effect of information about organic production on beef liking and consumer willingness to pay
- Food Quality and Preference (2010) 21: 207-212
- The effect of information on consumers' willingness to pay for natural and organic chicken
- International Journal of Consumer Studies (2011) 35: 282-289
- Impact of Purchase Intentions on Full and Partial Bids in BDM Auctions: Willingness-to-pay for Organic and Local Blueberries
- Journal of Agricultural Economics (2013) 64: 707-718
- Intentions to buy “organic” not manifested in practice
- British Food Journal (2014) 116: 872-887
- Local versus organic: A turn in consumer preferences and willingness-to-pay
- Renewable Agriculture and Food Systems (2010) 25: 331-341
- Organic consumers’ preferences and willingness-to-pay for locally produced animal products
- International Journal of Consumer Studies (2016) 40: 357-367
- Organic consumers’ price knowledge, willingness-to-pay and purchase decision
- British Food Journal (2016) 118: 2732-2743
- Product labelling in the market for organic food: Consumer preferences and willingness-to-pay for different organic certification logos
- Food Quality and Preference (2012) 25: 9-22
- Putting their money where their mouths are: Consumer willingness to pay for multi-ingredient, processed organic food products
- Food Policy (2011) 32: 145-159
- Some like it organic, some like it purple and some like it ancient: Consumer preferences and WTP for value-added attributes in whole grain bread
- Food Quality and Preference (2016) 52: 244-254
- Willingness to pay for food produced in accordance with nature conservation criteria: a survey of the food chain
- Journal on Chain and Network Science (2004) 4: 45-54
- Willingness-to-pay for natural, organic, and conventional foods: The effects of information and meaningful labels
- Food Policy (2017) 68: 214-232
Consumer preferences
- Agro-biotechnology and organic food purchase in the United Kingdom
- British Food Journal (2005) 107: 84-97
- An analysis of purchase intentions toward organic food on health consciousness and food safety with/under structural equation modeling
- British Food Journal (2016) 118: 200-216
- Are beliefs stronger than taste? A field experiment on organic and local apples
- Food Quality and Preference (2017) 61: 55-62
- Are Local and Organic Claims Complements or Substitutes? A Consumer Preferences Study for Eggs
- Journal of Agricultural Economics (2014) 65: 49-67
- Assessing determinants of organic food consumption using data from the German National Nutrition Survey II
- Food Quality and Preference (2013) 28: 60-70
- Can increased organic consumption mitigate climate changes?
- British Food Journal (2014) 116: 1314-1329
- Comparing Consumer Preferences for Locally Grown and Certified Organic Produce in the Mid-Atlantic Region of the United States
- HortTechnology (2013) 23: 74-81
- Consumer attitudes, knowledge, and consumption of organic yogurt
- Journal of Dairy Science (2013) 96: 2118-2129
- Consumer attitudes toward new technique for preserving organic meat using herbs and berries
- Meat Science (2013) 96: 126-135
- Consumer choice of broiler meat: The effects of country of origin and production methods
- Food Quality and Preference (2010) 21: 539-546
- Consumer motivations in the purchase of organic food: a means-end approach
- British Food Journal (2002) 104(8/9): 643-653
- Consumer perception of different organic certification schemes in five European countries
- Organic Agriculture (2011) 1: 31-43
- Consumer preference and physicochemical evaluation of organically grown melons
- Postharvest Biology and Technology (2018) 141: 77-85
- Consumer preferences for additional ethical attributes of organic food
- Food Quality and Preference (2010) 21: 495-503
- Consumer preferences for organically and locally produced apples
- Food Quality and Preference (2014) 31: 129-134
- Consumer preferences for organic and welfare labbeled meat: A natural field experiment conducted in a high class restaurant
- Organic Eprints. 2011
- Consumer preferences for sustainable production methods in apple purchasing behaviour: a non-hypothetical choice experiment
- International Journal of Consumer Studies (2012) 36: 141-148
- Consumer reactions to the availability of organic food in discount supermarkets
- International Journal of Consumer Studies (2012) 37: 136-142
- Consumers’ beliefs, attitudes, and loyalty in purchasing organic foods: The standard learning hierarchy approach
- British Food Journal (2014) 116: 918-930
- Consumers of organic foods – value segments and liking of bread
- Food Quality and Preference (2007) 18: 471-481
- Consumers’ perception and expectations of local organic food supply chains
- Organic Agriculture (2016) 6: 215-224
- Consumers’ perception of organic product characteristics. A review
- Appetite (2013) 71: 420-429
- Consumers’ perceptions of organic food attributes and cognitive and affective attitudes as determinants of their purchase intentions toward organic food
- Food Quality and Preference (2014) 39: 259-267
- Consumers' preferences for ethical values of organic food
- Organic Eprints. 2011
- Consumers' preferences for locally produced food: A study in southeast Missouri
- American Journal of Alternative Agriculture (2003) 18: 213-224
- Consumers' purchase intention of organic food in China
- Journal of the Science of Food and Agriculture (2010) 90: 1361-1367
- Consumers’ purchase of organic food products. A matter of convenience and reflexive practices
- Appetite (2011) 56: 336-344
- Consumption behaviour regarding organic food from a marketing perspective—a literature review
- Organic Agriculture (2015) 5: 277-313
- Consumption of organic and functional food. A matter of well-being and health?
- Appetite (2014) 77: 96-105
- Conventionalisation of organic farming practices: from structural criteria towards an assessment based on organic principles. A review
- Agronomy for Sustainable Development (2010) 30: 67-81
- Credence and the effect on consumer liking of food – A review
- Food Quality and Preference (2013) 32: 340-353
- Decision making process of community organic food consumers: an exploratory study
- Journal of Consumer Marketing (2008) 25: 95 - 104
- Direct and mediated impacts of product and process characteristics on consumers’ choice of organic vs. conventional chicken
- Food Quality and Preference (2013) 29: 106-112
- Do attitudes, intentions and actions of school food coordinators regarding public organic food procurement policy improve the eating environment at school? Results from the iPOPY study
- Public Health Nutrition (2014) 17: 1299-1307
- The effect of sales promotions on consumers’ organic food response: An application of logistic regression model
- British Food Journal (2017) 119: 1247-1262
- Effect of Organic Poultry Purchase Frequency on Consumer Attitudes Toward Organic Poultry Meat
- Journal of Food Science (2010) 75: S384-S397
- Elaborating on the attitude–behaviour gap regarding organic products: young Danish consumers and in-store food choice
- International Journal of Consumer Studies (2014) 38: 550-558
- Evaluating Consumer Preferences for Organic Food Production Standards
- Canadian Journal of Agricultural Economics (2009) 57: 99-117
- Explaining consumer attitudes and purchase intentions toward organic food: Contributions from regulatory fit and consumer characteristics
- Food Quality and Preference (2014) 35: 6-13
- Exploring environmental consciousness and consumer preferences for organic wines without sulfites
- Journal of Cleaner Production (2016) 120: 64-71
- Functional and organic eggs as an alternative to conventional production: a conjoint analysis of consumers' preferences
- Journal of the Science of Food and Agriculture (2011) 91: 532-538
- Governmental and private certification labels for organic food: Consumer attitudes and preferences in Germany
- Food Policy (2014) 49: 437-448
- The green halo: Mechanisms and limits of the eco-label effect
- Food Quality and Preference (2015) 43: 1-9
- Health and environmental consciousness, costs of behaviour and the purchase of organic food
- International Journal of Consumer Studies (2012) 36: 30-37
- Health effects of an organic diet—consumer experiences in the Netherlands
- Journal of the Science of Food and Agriculture (2012) 92: 2923-2927
- How important is country-of-origin for organic food consumers? A review of the literature and suggestions for future research
- British Food Journal (2017) 119: 542-557
- How important is local food to organic-minded consumers?
- Appetite (2016) 96: 309-318
- The impact of different types of concernment on the consumption of organic food
- International Journal of Consumer Studies (2013) 37: 625-633
- The impact of fat content, production methods and carbon footprint information on consumer preferences for minced meat
- Food Quality and Preference (2013) 29: 126-136
- Importance of health and environment as quality traits in the buying decision of organic products
- British Food Journal (2009) 111: 1120-1139
- The influence of subjective and objective knowledge on attitude, motivations and consumption of organic food
- British Food Journal (2011) 113: 1353-1378
- Information asymmetries and consumption decisions in organic food product markets
- Canadian Journal of Agricultural Economics (2002) 50: 35-50
- Information search behaviour and its determinants: the case of ethical attributes of organic food
- International Journal of Consumer Studies (2012) 36: 307-316
- Intention to purchase organic food among young consumers: Evidences from a developing nation
- Appetite (2016) 96: 122-128
- Investigating Consumer Preference for Organic, Local, or Sustainable Plants
- HortScience (2011) 46: 610-615
- Is it love for local/organic or hate for conventional? Asymmetric effects of information and taste on label preferences in an experimental auction
- Food Quality and Preference (2014) 31: 94-105
- Is there an expectation gap? Consumers’ expectations towards organic: An exploratory survey in mature and emerging European organic food markets
- British Food Journal (2015) 117: 1527-1546
- Local and/or organic: a study on consumer preferences for organic food and food from different origins
- International Journal of Consumer Studies (2016) 40: 732-741
- Message framing and consumer responses to organic seafood labeling
- British Food Journal (2015) 117: 1547-1563
- Modelling consumer behavioural intentions towards food with implications for marketing quality low-input and organic food
- Food Quality and Preference (2010) 21: 100-111
- Naturally confused: Consumers’ perceptions of all-natural and organic pork products
- Agriculture and Human Values (2010) 27: 365-374
- Organic and local food consumer behaviour: Alphabet Theory
- International Journal of Consumer Studies (2009) 33: 697-705
- Organic food choices and Protection Motivation Theory: Addressing the psychological sources of heterogeneity
- Food Quality and Preference (2011) 22: 532-541
- Organic food: What we know (and do not know) about consumers
- Renewable Agriculture and Food Systems (2011) 26: 171-177
- Organic label as an identifier of environmentally related quality: A consumer choice experiment on beef in Italy
- Renewable Agriculture and Food Systems (2013) 28: 70-79
- Organic poultry: Consumer perceptions, opportunities, and regulatory issues
- Journal of Applied Poultry Research (2009) 29: 765-802
- Perception versus Reality: Canadian Consumer Views of Local and Organic
- Canadian Journal of Agricultural Economics (2013) 61: 531-558
- Polish consumer food choices and beliefs about organic food
- British Food Journal (2011) 113: 122-137
- Predicting intentions to purchase organic food: the moderating effects of organic food prices
- British Food Journal (2016) 118: 183-199
- Preferences and determinants for organic, conventional and conventional-plus products – The case of occasional organic consumers
- Food Quality and Preference (2011) 22: 772-779
- Procurement and consumption of local and organic food in the catering of a rural town
- British Food Journal (2014) 116: 419-430
- Producers and consumers of organic meat: a focus on attitudes and motivations
- British Food Journal (2004) 106: 534-552
- Product differentiation via corporate social responsibility: consumer priorities and the mediating role of food labels
- Agriculture and Human Values (2016) 33: 597-609
- Purchase Drivers of Canadian Consumers of Local and Organic Produce
- HortScience (2010) 45: 1480-1488
- Purchasing foods produced on organic, small and local farms: A mixed method analysis of New England consumers
- Renewable Agriculture and Food Systems (2009) 24: 267-275
- A review of the ‘consumer interest’ in organic meat
- International Journal of Consumer Studies (2003) 27: 381-394
- The role of consumers in transitions towards sustainable food consumption. The case of organic food in Norway
- Journal of Cleaner Production (2015) 92: 91-99
- Role of gastronomic, externality and feasibility attributes in consumer demand for organic and local foods: The case of honey and apples
- International Journal of Consumer Studies (2013) 37: 634-641
- The State and Consumer Confidence in Eco-Labeling: Organic Labeling in Denmark, Sweden, the United Kingdom and the United States
- Agriculture and Human Values (2011) 32: 505-517
- Subjective and objective knowledge as determinants of organic vegetables consumption
- Food Quality and Preference (2010) 21: 581-588
- Substitutes or Complements? Consumer Preference for Local and Organic Food Attributes
- American Journal of Agricultural Economics (2015) 97: 1044-1071
- Survey of Consumer Interest in Organic, Sustainable, and Local Container-grown Plants in Maine
- HortTechnology (2012) 22: 817-825
- Sustaining and enhancing local and organic agriculture: assessing consumer issues in New Hampshire
- Agroecology and Sustainable Food Systems (2016) 40: 69-95
- Sustainability and Organic Production: How Information Influences Consumer’s Expectation and Preference for Yogurt
- Food Quality and Preference (2013) 30: 1-8
- Theories on motivation and their implication for supporting communication, learning and decisionmaking in relation to organic food systems
- Organic Eprints. 2012
- Towards conscientious food consumption: exploring the values of Czech organic food consumers
- International Journal of Consumer Studies (2014) 38: 243-250
- Tradeoffs between sensory attributes and organic labels: the case of orange juice
- International Journal of Consumer Studies (2015) 39: 162-171
- Understanding organic food consumption: attitude as a mediator
- International Journal of Consumer Studies (2014) 38: 337-345
- Understanding the Values and Beliefs of Canadian Organic Food Consumers
- Journal of Nutrition Education and Behavior (2011) 43: S5
- Valuing organic farming: an experimental study of the consumer
- Acta Horticulturae (2004) 655: 245-252
- What Is It About Organic Milk? An Experimental Analysis
- American Journal of Agricultural Economics (2009) 91: 826-836
- What matters to consumers of organic wine?
- British Food Journal (2012) 114: 272-284
- When good deeds leave a bad taste. Negative inferences from ethical food claims
- Appetite (2013) 62: 76-83
- Why regular buyers of organic food still buy many conventional products: Product-specific purchase barriers for organic food consumers
- British Food Journal (2014) 116: 390-404
- Word associations with “organic”: what do consumers think of?
- British Food Journal (2016) 118: 2931-2948
- You taste what you see: Do organic labels bias taste perceptions?
- Food Quality and Preference (2013) 29: 33-39